Customer Experience
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The Digital Paradox: Why Your "Seamless" Customer Experience is Driving Clients Away

Nick van Xanten
https://videoinperson.com/resources/blog/the-digital-paradox-why-your-seamless-customer-experience-is-driving-clients-away
Digital Paradox Customer Experience

The Uncomfortable Truth in Insurance and Financial Services

The race to digital transformation has been relentless. Every insurance carrier and financial institution is pouring resources into "seamless" online portals, self-service apps, and automated chatbots. The goal is clear: efficiency, speed, and a modern customer experience.

But there's an uncomfortable truth emerging from the data: your digital channels might be driving your most valuable clients straight to the competition.

The problem isn't the technology itself; it's the impersonality of it. In moments that matter most—a complex claim, a major investment decision, or a critical policy review—customers don't want a bot or a generic FAQ page. They want a human expert, and they want it now.

The Triggering Statistics You Can't Ignore

Consider these two statistics that highlight the chasm between industry ambition and customer reality:

1. The Dissatisfaction Gap: More than 30% of insurance customers are dissatisfied with the digital channels available to them 1. This isn't a small segment; it's nearly one-third of your policyholders finding your self-service options frustrating, confusing, or inadequate for their needs.

2. The Switching Risk: This dissatisfaction has a direct impact on your bottom line. A staggering 64% of consumers would consider switching insurers for an improved digital experience 2. The "improved experience" they are looking for is not more automation, but a better, more human connection when they need it most.

Bridging the Gap with "In-Person" Video

This is the digital paradox: you need the efficiency of digital, but you can't afford to lose the trust and connection of a human interaction.

This is where a solution like Video In Person (vinp.io) transforms the equation. It's not just another video conferencing tool; it's a dedicated system designed to transform remote interactions into meaningful, in-person experiences.

Imagine a customer struggling with a complex form on your website. Instead of forcing them into a frustrating phone queue or a slow email exchange, a single click can instantly connect them to a live agent via a secure, branded video call. The agent can see the customer's screen (with permission), guide them through the process, and resolve the issue in minutes.

Video In Person allows you to:

• Escalate instantly: Move from a chat or a web page to a face-to-face conversation with a single link.

• Process claims faster: Conduct remote audits and visual inspections, dramatically reducing the time-to-settlement.

• Rebuild trust: Deliver the personal, expert-led service that complex financial decisions require, all without the client having to travel to a branch.

Stop choosing between efficiency and empathy. With Video In Person, you can leverage the speed of digital while delivering the personal touch that keeps your clients satisfied and loyal.

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